The Yext IPO and the triumph of local SEO

Beyond this, analyst firm Borrell Associates has projected that companies (large and small) will spend roughly $19 billion in the US on listings management by 2020.

Source: The Yext IPO and the triumph of local SEO

It’s pure madness that Yext is valuing itself that high. Local SEO and online reputation management might be a lot more universal that people thought.

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