When Your Search Rankings Jump Up and Down

Rand just posted a video on what to do when your organic rankings jump up and down. Some highlights / takeaways:

  1. Rankings in the top 3 to 5 don’t move a lot
  2. Rankings lower than that move a ton
  3. Hot topics can jump around in the top spots
  4. Don’t freak out or change tactics when rankings shift
  5. Compare your fluctuations against competitors to know if it’s you or Google

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