Internal Linking for SEO: Still a Thing? Should You Do it?

In Rand’s latest Whiteboard Friday the discussion is whether anyone should still be doing this. The short answers:

  1. Yes, but don’t overdo it. Google will penalize you for too many odd¬†ones
  2. Keep it regular html if possible. JS and other stuff may not work
  3. Use an alt attribute for image links
  4. Clean up your content and architecture
  5. Only use links that matter

The theme here is pretty much like all of Rand’s suggestions: write like a human, make your stuff useful and don’t try to game Google because they know what you’re up to.

You can find the full video here.

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