How Often Does the First Result in Google Get Clicked On?

Source: Google Click-Through Rates in 2017 by Ranking Position – Ignite Visibility

Apparently, it’s 44%. Which, I have to question.

I have some big issues with the fact that they’re stating that position 16 gets nearly an 8% click rate. I can guarantee you that’s not the case for almost anyone. It’s great that someone’s putting the numbers out there, but I’d love to see how they got these numbers. Here’s the rest of their results which I’d take with a gigantic grain of salt.

Position 1 – 44.64%
Position 2 – 28.92%
Position 3 – 28.52%
Position 4 – 19.50%
Position 5 – 20%
Position 6 – 14.62%
Position 7 – 16.53%
Position 8 – 15.02%
Position 9 – 12%
Position 10 – 17.26%
Position 11 – 9.86%
Position 12 – 6.61%
Position 13 – 12.23%
Position 14 – 5.27%
Position 15 – 3.36%
Position 16 – 7.80%

 

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