A bit of required conversation for the SEO community. Google keeps saying subdomains are just as good as folders for SEO, but I side with Rand on this. Good thread.
Sigh… This is disappointing. The answer *should* be “subfolders are almost always better for rankings” but the video just talks about how Google knows how to “crawl” both fine and that you should “do what’s right for users and for your long term plans”. 😡 https://t.co/C0TzjFjT8Y
— Rand Fishkin (@randfish) January 23, 2018