There’s been a tremendous amount of fluctuation on the SERPs over the past few months. It’s due to the dozens of tiny algo updates from Google that people are calling “Fred”. A few notes:
- Google’s been punishing folks with heavy, low value content and heavy ad placement (seoroundtable)
- Fred is probably focused around user experience (seotheory)
- If your site has a lot of cheap content and a high bounce rate you should see further decreases
Check out Accuranker’s Grump rating. That steady increase is a sure sign that Google is knocking out these low quality content sites and it isn’t a fad. Past Google updates hit some websites hard and then everything went back to normal. This increase of “Google grumpiness” tells me that it’s about a long term concerted effort to find the right content for people, which is a good thing for the internet. A bad thing if you’re just churning stuff out.