Search Engine Land just broke down some of what Google’s planning in this year:
- In-market audiences for PPC. It’s how you currently dice up audiences to target in Display network and Youtube. There’ll be custom in-market audiences you can build these using keywords. This is going to be completely awesome and save people quite a bit of budget. I can see if working really well for luxury clients or high end products or services to distinguish whether your searcher can afford a luxury vacation or a cheap one.
- Life event targeting. Facebook currently gives you this information in their ad platform. It’ll be nice to select “buying a new house” segment
- Better ad optimization. Adwords is going to predict a user’s intent and show them the best ad based on what they think.
- Google Attribution. It’s a new product they’re rolling out that offers a more in-depth analysis of all marketing channels.