About Us

Welcome to the world as we perceive it – as one colour with different hues. TheHUE is an online pop and subculture publication based out of Vancouver, BC. Using our unique medium, through voice and lens, we are dedicated to documenting the stories that are important to us while capturing many of our own experiences along the way. What began as a collective of friends blogging in 2010 has blossomed thus far into a hybrid of equal parts blog and magazine that has grown into a notable publication striving to create interesting, original content for our readership. Our editiorial content pays special attention to matters that pertain to niche subjects, which span a spectrum of topics including style, music, film, design, sport and the culture of our forward-thinking local community and those that we visit worldwide. We publish stories on a daily basis with a foundation that aims to cultivate positivity, emphasize originality, explore life’s finer moments and create a platform that sparks imagination, aspiration & conversation.

All the best,

the HUE