In Studio with Andreas Harlow of Nike iD

Like children in a candy store. As cliche as it sounds, that is the perfect analogy to describe how we felt on yet another one of our Nike Campus adventures. This time we infiltrated a different sector of Nike World to link up with one man who really has the ability to make your dreams come true. Global Product Leader of Nike iD, Andreas Harlow, has been navigating you through your customized iD experience for some time now and he so graciously took us down the rabbit hole for the extended tour.

One of our mantras around here is that we’re trying to lead with performance.

Before his current stint he also held the reins creative directing at Nike Sportswear and design directing in the Running department. You may have heard a thing or two about some of his award winning projects such as Nike Considered, which has earned acclaim for its environmentally conscious approaches to footwear design. Harlow also helped reinvigorate the Free franchise after its first legs in the market. Along with his team, he spearheaded Lunarlon technology, one of the most prominently used systems at Nike today. Andreas is a ‘big picture’ type of visionary who perpetually considers the outlook and output of Nike’s future in footwear. Performance, experience and sustainability seem to be the three keywords that continue to drive Andreas’ passion for this global company and its life-changing products.

Every leg of his tenure at Nike has been enjoyed with success behind the scenes, influencing much of the design philosophy that’s been implemented in recent years. It was our greatest pleasure getting the grand tour of iD Studios, peering into the nooks and spaces that house our obsessions and hearing about the road to becoming Global Product Leader. And of course, the highlight of our afternoon consisted of getting three custom pairs made for The HUE.

We went with two classic sneakers, the Blazer and All Court Low 2, as well as one of the greatest runners available on the market in this day and age, the Free Run 3 with 3.0 sole. Andreas inspired us into choosing a couple OG’s, so we went primarily with black suede and black canvas uppers minus the swoosh. Rubber toe caps for durability and subtle placement of accent colours add some nice pop to a pair of unique but also wearable sneakers. With the Frees we went the opposite and took that eccentric aesthetic all the way through. Electric this, volt that and you’ve got enough flash to light up your run day and night. Last but not least, we kept our iD tags simple and universal, with HUE branding, the city we’re from and the year we were birthed.