August 12, 2012. On the day deemed the most active day in Nike+ history, we stepped up to the challenge and tried to make it one for our team. Whether you are a gym junkie, a marathon running super athlete, weekend warrior or none of the above, as long you threw on your Nike+ gear and took on the world that day, you were upholding the values of the personal and all-encompassing mission. Nike’s “Find Your Greatness” campaign began this summer and with the loads of interactive product that they have been dishing out this year it was time to put them to good use.
We huddled our team around the simple principle of all out activity for one whole day. We laced up, synced up and showed up; and tried our damnedest to rack up fuel points and harness everything we had in the tank. Follow us on our full day of running, hiking, balling and golfing. Game On, World.
film direction Mario Soriano