With Fashion Week in Milan & Paris in the books, Wallpaper* takes a second to enjoy the bare beauty of the venues used for Spring-Summer 2013′s Menswear powerhouses. From Calvin Klein to Moncler to Dries to Givenchy and everything in between we get a glance at the canvases to which labels strut their looks on.
Prada and AMO collaborated on yet another incredible space. Upon entering the via Fogazzaro headquarters of the Milanese fashion house, guests walked past a futuristic white hallway spelling out the brand name in large optically distorted letters, to find themselves in the show space, which was once again completely transformed by the Rotterdam design studio. AMO created a heavy contrast between the venue’s rough appearance and added geometric elements, such as the whitewashed seating blocks and a catwalk outlined with light on the wide floor space.
Salvatore Ferragamo: Inside, the same asymmetrical shape was replicated for the catwalk entrance, with the rest of the space left minimal, and a set of spotlights illuminating the models’ route.
Jil Sander: Thierry Dreyfus created a stark white interior with benches, catwalk and a panelled backdrop cut from the same minimal visual code as the Jil Sander showroom in which the show took place. The effect was striking but discreet, with big spotlights illuminating the space.
Dior Homme: Over in Paris, the Tennis Club de Paris was transformed into a futuristic space by the Villa Eugenie team for Dior Homme, with stark white lighting and black seating blocks contrasting with the concrete elements of the space.
Kenzo: At the Maison du Judo, Kenzo’s guests were seated on the terraces, while on the floor below them, plywood boxes that served as pedestals for the models, were used by Villa Eugenie to contrast with the venue’s original red floor.
Givenchy: Despite being a huge space, the atmosphere in the Halle Freyssinet was intimate, thanks to two narrow rows of white benches outlining a concrete catwalk, and a beautiful geometric arch of white lilies creating a romantic passage for the models’ entrance.
For the full slideshow and commentary on Menswear S/S 2013 venues visit: www.wallpaper.com