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Branding the 2012 London Olympics

The Look of the Games

Days before the 2012 Summer Olympics officially get underway, Design Boom unleashes a massive set of images compiled from various sources that reveal the branding, architecture and overall look of the arenas, signs and fixtures for these London games. McCann Worldgroup and their long list of designer/architect collaborators took responsibility over this year’s Olympic visual identity and judging from the following photos, it looks nothing short of amazing. What a typeface choice!

view the source for a full set of images and descriptions: www.designboom.com

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