With so many new campaigns and so many more innovative products from every sector of life and sport, Nike is truly re-revolutionizing their brand and the culture that surrounds it as we speak. During the 10 days of Olympic trials, Nike opened up a multiplex in Eugene, Oregon showcasing all of their newest technologies under one roof. Nike+ heats maps, massive LED walls and synced treadmills to virtually race Olympic athletes; it was an interactive, digitized world open to the public.

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