Brand Jordan just launched their newest campaign, #RiseAbove, featuring a 4-part series of mini-films that will be aired weekly on www.jumpman23.com. The first film in the series, #RiseAbove Expectations, documents a glance at the life of Laylan, an Iraqi girl who expresses her love for basketball in a country where female sports are against societal norms. Read on to view the first stages of the campaign.
Also, to let fans get interactive with #RiseAbove, Jordan urges fans to Instagram photos with the hashtag #RiseAbove while portraying their love for the game in a picture. The best photos are chosen weekly and entered in a draw to win an exclusive Jordan collector’s pack. Contest ends August 1.
Jordan Brand: #RiseAbove Campaign
A Four-Part Documentary
July 4, 2012 By Leave a Comment